Thank you for your continued support; it has been a wild journey getting to this point, but we have good news to share! We are excited to announce that The Burrard is now in stock! For those who have placed pre-orders, please keep an eye out for a follow-up email. We have limited quantities of both variations of The Burrard Series 1 in stock and ready to ship, available on our website.
We wanted to express our gratitude for all your interest, support, and for believing in York & Front. It has been a couple year adventure so far, but things are just getting started. We have many exciting plans for the future and are looking forward to connecting with more people within the watch community and bringing watches to enthusiasts, made by enthusiasts.
Should you have any questions, please don’t hesitate to email us at support@yorkfront.com. Thank you again for your patronage and trust in us; we can't wait to get the Burrard on your wrist!
Cheers,
Henry & Eric
]]>Good day,
We hope this email finds you well! What a strange, bizarre, and tragic year 2020 has been. During these unprecedented times, we've seen much hardship in all aspects of life, but at the same time, we've seen the best in humanity come forward to support one another and find ways to beat this pandemic. It is in this Holiday Season that we take a moment to think of those impacted by COVID-19, but also focus on the good that has transpired in 2020, and optimistically look forward to a brighter, healthier 2021.
We wanted to express our gratitude for all for your interest, support, and for believing in York & Front. It's been a couple year adventure to get to this point; it's hard to believe we're just getting started! We have always cherished the support and encouragement of our customers and friends, and look forward to more fun together as we move into the new year.
We are excited to be bringing you the Burrard in a few months, but in the meantime, we wish you and your family a safe, relaxing and wonderful Holiday Season, and a healthy and prosperous 2021!
Henry & Eric
Production timelines:
As it is a pre-sale, we estimate that you will have your Burrard on wrist just before March rolls around. An approximate timeline is:
We will begin taking pre-orders directly from our website for the white dial and black dial Burrard watches on Tuesday, November 17th!
]]>We sincerely hope you are doing well and keeping safe; what a year 2020 has been! We want to start by saying thanks for your continued support and being patient with us. After several launch delays, we are finally ready to open pre-sale for our first offering, the Burrard!
We will begin taking pre-orders directly from our website for the white dial and black dial Burrard watches on Tuesday, November 17, 2020!
Check out the Burrard here: The York & Front Burrard
Production timelines
As it is a pre-sale, we estimate that you will have your Burrard on wrist just in March 2021. An approximate timeline is:
We are making a few changes to the production models
We are making some changes to the production models based on feedback that we have received. As always, happy to hear what you think or if you have any suggestions!
Some FAQ’s about pre-sale for the Burrard
Q: What will the pre-sale price be?
A: The Burrard will be sold at pre-sale and an on-going price of USD 499. We worked hard to lower the price and make the Burrard as accessible as possible for everyone!
Q: Will payment be in full at the time of pre-order or in installments?
A: To ensure we are able to kick off manufacturing immediately and streamline the entire production process, we will require payment in full at the time of pre-order. Should you have a change of heart after the order is placed, we will gladly refund you the full purchase price.
Q: What if I change my mind and want to cancel my order after I place an order?
A: No problem! Life’s not perfect and things change. Just send us an email with your order number and details to support@yorkfront.com and we will gladly refund you in full.
Q: Is there a firm expected delivery date?
A: We are targeting a March 2021 for deliveries, but things are fluid, especially with the COVID-19 pandemic still not resolved. We will continually update you via emails and our website as to the manufacturing and fulfilment process. Rest assured; we will do everything in our power to ensure we get the watches to you as soon as possible.
Q: What is the returns policy and warranty on the Burrard?
A: Our full returns policy and warranty details are available on our website. All watches are warrantied against workmanship and mechanical faults for 2-years from the day your watch is delivered.
Should you have any questions that are not covered here, please don’t hesitate to drop us a line at support@yorkfront.com! We can’t wait to get production underway and seeing the watches on your wrists. Please help us spread the word that the Burrard is coming, and stay tuned for more updates. Thank you again, words cannot express our excitement and gratitude.
Cheers,
Henry & Eric
]]>We hope that everyone is doing well and keeping safe! As we work towards the launch of the Burrard, we are excited to share with you that York & Front will now be offering watch straps; beginning with a selection of six minimally stitched vintage-style straps and five fully stitched straps.
Our straps are available on our online store:
https://yorkfront.com/
Our straps are handmade with a soft and supple Italian calfskin leather and are backed with a nubuck lining for comfort. We firmly believe that details are often the elements that make a watch or a strap great. Being so, all of our straps come with our high quality, custom-made buckle hardware and a pair of matching spring bars.
Key Specifications:
As always, thank you for your continued support and interest in York & Front. We always appreciate hearing from you so feel free to leave a comment or send us an email with any questions or your thoughts.
Stay tuned for updates on the pre-sale launch of the Burrard; details coming soon!
Thanks and keep well,
Henry & Eric
Unfortunately, given the current uncertainty that dominates the global landscape, we have made the decision to hold back the pre-sale of the Burrard until further notice. Originally, we planned to launch in April 2020, but at this point in time, it is difficult to nail down an exact launch date. Being so, we will keep an eye on developments across the world, our supply chain in Switzerland, the situation here at home in Canada and provide updates as to our launch plans via our website and Instagram page.
During this time, we will focus on keeping our families safe and taking care of our own health, but will continue to work behind the scenes to make sure we can bring the Burrard to you as soon as possible. On a positive and exciting note, we are pushing forward with launching the first iteration of our watch strap store in the coming weeks - stay tuned for more info.
As always, thank you for your continued support and interest in York & Front.
Keep safe and be well.
Henry & Eric
]]>At York & Front we truly believe in radical transparency and listening to feedback, which is why we are:
1. Being open and upfront about issues we are experiencing with sourcing the Sellita SW200-1 movement without the phantom date, necessitating a switch to STP 1-11
2. Making changes to the Burrard to bring you a watch that is under USD$500
Regarding issues sourcing the Sellita SW200-1 movement, we have received notice from our manufacturer that there is an approximately 6-month waiting period to receive The Burrard's modified SW200-1 movement directly from Sellita. As you may already have heard, there has been nearly a decade of talk about ETA - a company that is part of the Swatch group - ending its supply of movements to other companies not affiliated with the Swatch group. In this time, Sellita, STP, Miyota, Seiko, among others have stepped up to satisfy market demand as ETA slowly wound down supply. Now with confirmation that ETA has shut their doors to non-Swatch customers for good, Sellita - commonly viewed as the next best alternative - has seen a substantial increase in demand for their movements, leading to significant backlogs and increased waiting times. Most distressingly, the 6-month delay provide to us is only a guideline and could worsen as we move into 2020.
Fratello has a great piece going in-depth into the issue. See the following link for a comprehensive background: fratellowatches.com/you-asked-us-does-eta-sell-their-ebauches-outside-the-swatch-group
Quill & Pad just published this timely article regarding the impact of ETA withdrawing supply:
https://quillandpad.com/2019/12/15/breaking-news-eta-may-not-be-delivering-movements-in-2020-possibly-crippling-the-watch-industry/
So how do we plan on responding to the movement backlog?
We apologize and feel like this is something that we should have seen coming. We expected there to be a slight backlog but did not expect it to be anywhere near 6 months. We own this and will be taking the necessary steps to make sure that this issue does not hinder any future releases. However, we have considered a wide array of alternatives and to help you better understand our thinking we have outlined them below.
Waiting 6 months for the SW200-1 movement from Sellita:
After long discussions with our manufacturer, it is clear that we will not be able to get the modified movements from Sellita for approximately 6 months. Also, we will have to secure the movement supply well in advance with a significant down payment. There are two ways that we can go about securing this down payment, starting pre-sale or taking a bank loan.
Pre-sale: We believe fundamentally believe that it is bad business to hold a pre-sale and not deliver the product for 6 to 8 months. This is not a viable option.
Bank Loan: Being a start-up company with no reportable revenue makes it extremely difficult to take out a loan. A lot of banks are unwilling to make any sort of significant loan without personal guarantees.
Sourcing Sellita SW200 movements from the grey market and modifying the movement to remove the phantom date:
Using a Miyota or Seiko movement:
Sourcing another Swiss-made movement instead of the Sellita SW200:
As mentioned, we have seen some comments about our pricing in the reviews of the Burrard. We have heard you and and with the switch the the STP, we are happily able to pass our cost savings to you by bringing the price down. The new Burrard with the STP 1-11 will now retail for USD$499! We want to bring you true value and think that the Burrard's mix of clean but elegant aesthetics, high quality finishes and reliability does just that. With pre-sales tentatively starting in February 2020 we are very excited to soon be bringing you the Burrard. Follow us on IG (@yorkfrontwatches) to get the latest updates.
Please let us know what you think, we are always keen to hear your feedback. Thank you for your continued support and for joining us as we work to bring our dream to fruition with the Burrard!
Thank you,
Henry & Eric
]]>We will be using this platform as a way to keep in touch with you about the latest updates, changes, and news about the York & Front and our upcoming model, The Burrard.
First, we want to say, thank you so much for all of your interest in The Burrard; it has been an amazing journey so far. As two guys that set out to design a watch that we ourselves would love to own and wear, we have been blown away by the reception and initial interest.
As of right now, we are aiming to start pre-sale here on our web store on November 15, 2019, and will run the pre-sale for 30 days or until we sold out of our first batch. The target is for 300 watches in the first release. Of course, this may change depending on a variety of factors, but tentatively pencil in the middle of next month into your calendars.
We would like to thank you again for your interest in York & Front and look forward to the next update. As always, please don't hesitate to let us know if you have any questions!